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5 ways banks can use big data analytics to win back customer confidence

The entire financial sector is teetering on the brink. Or so it is said.It almost seems that no matter where you are, you look at your favourite newspaper and you are assailed by successive stories about problems in the banking world.

The seemingly interminable fallout from Brexit, another case of fraud – this veritable litany of financial crises and misdemeanours drops like ticker-tape smeared with rumour and innuendo, influencing the public’s notion of what banks actually do.

Source: information-age.com
Author: Nick Ismail

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