Tracking a company’s internal business performance is a very important step towards identifying the critical areas within an organization that deserve immediate attention. Basing decisions on data and statistical methods is a unique way that ensures outstanding business results and this is exactly what business analytics stand for.
Experts believe effectively using analytics is essential in delivering insights that help achieve new levels of innovation and value. Business intelligence as a discipline is made up of several related activities, including data mining, online analytical processing, and often proved to be an expensive method reserved for big enterprises.
Author: Sawaram Suthar