Big Data Hits The Campaign Trail

Big Data analytics has been changing business for a while, as I have chronicled. Now it is playing an increasingly large role in the election cycle, helping campaigns see the near future more clearly.

Public polls show Democratic nominee Hillary Clinton cruising toward a win in the 2016 presidential contest. The Senate is also in play for Democrats, but for months there was no evidence that the large Republican lead in the House was in any jeopardy.

Author: Jon Markman


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