Business intelligence, like military intelligence, is sometimes jokingly described as being a contradiction in terms. But in fact, in the era of big data and the Internet of Things, the potential benefits to be gained from business intelligence (BI) are greater than ever.
BI is about turning raw data into useful information for business analysis in order to aid the decision making process. The technology therefore needs to be able to handle large volumes of structured and unstructured data, turning it into reports that are easily understood and deliver insights that can provide businesses with a competitive advantage in the market and help their long-term stability.
Author: Ian Barker