Big data on its own won’t change the world for business, SAS Australia & New Zealand chief operating officer Lynette Clunies-Ross says. It’s only when you apply it to big opportunities that you create big value.
Speaking to BlueNotes on video as part of ANZ’s W:Drive initiative, Clunies-Ross said the companies making the most of big data are the ones using it to change the way they deal with customers. “We know data is doubling every doubling every 12 to 18 months,” she said. “We have to deal with so many sources of data now – not just structured data but unstructured.”
Author: Angie Simmonds