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4 Marketing Analytics Tools That Are Shaping the Industry

Few marketers would admit to having “an excellent handle” on their analytics. But don’t blame it on the marketer.

Often marketing efforts are, by nature, hard to quantify in terms of dollars, revenue or impact. They tend to result in ghosts of impressions or whiffs of perception changes — or what we like to call “brand sentiment” — more than dollar signs.

Source: entrepreneur.com
Author: Jean Spencer

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