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Big Data Pitfalls That Undermine Marketing Automation Goals

According to the Lenskold Group’s 2013 Lead Generation Marketing Effectiveness Study, 49% of businesses use marketing automation. Marketing automation allows businesses to cut costs and make better informed marketing decisions.

Successful marketing automation strategies are highly dependent on big data. Brands should understand the role big data plays and have a clear strategy to collect and use it effectively.

Source: smartdatacollective.com
Author: Rehan A. Shaik

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