Articles

Why We Must Rethink Self-Service BI, Analytics And Reporting

Everything’s better when you can do it yourself, right? That seems to be the way many software companies and startups think about the new economy.

Why use a taxi service when you can just catch a ride with someone (Uber)? Why stay at a hotel when you can just crash in someone’s extra room (AirBnB)? And while I applaud the innovation and disruption these startups have created I have to wonder: is self-service always best?

Source: forbes.com
Author: Bernard Marr

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