The owner of my favorite local floral shop has unlocked one of the secrets of driving repeat sales by tapping into valuable customer data — but she doesn’t think about it that way.
“I’m not using data, I’m just caring about my customers and being smart about it,” Joan shared with me. What does Joan do? She took a page from a big company — in this case ProFlowers — and one-upped it, using her personal touch.
Author: Karen Peacock