Trump Win Shows Limits Of Big Data, Power Of Emotional Intelligence

The big buzzword in business these days is Big Data, which is going to change everything, of course. I’m not here to say it won’t. Eventually.

But American voters just tossed an ice cold bucket of reality on those who argue that Big Data is here and now, and ready to run everything. Hillary Clinton, with her sophisticated, very expensive data analytics machine, won the popular vote by the slimmest of margins on Election Day. But Donald Trump, with his reality-TV-tested, carnival-barker sense of what people wanted to hear, was able to find a path through America’s Rust Belt to a stunning electoral college victory.

Author: John Carpenter


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