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3 Ways Big Data Can Help Small Businesses With Shipping Strategies

Heightened consumer shipping expectations mean small businesses must elevate their strategies in order to compete. Big data – while often reserved for larger companies — is being recognized by small businesses as a resource to match customer demand, and compete with retail giants.

Big data can be analyzed to reveal patterns and trends, specifically related to a business’ behavior. Most companies already have big data at their fingertips – Excel records, Google Analytics and data stored in the cloud. But until recently, many businesses didn’t have the automated algorithms and solutions to analyze and interpret these data sets; form predictions; and make business decisions.

Source: entrepreneur.com
Author: Amine Khechfé

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