Heightened consumer shipping expectations mean small businesses must elevate their strategies in order to compete. Big data – while often reserved for larger companies — is being recognized by small businesses as a resource to match customer demand, and compete with retail giants.
Big data can be analyzed to reveal patterns and trends, specifically related to a business’ behavior. Most companies already have big data at their fingertips – Excel records, Google Analytics and data stored in the cloud. But until recently, many businesses didn’t have the automated algorithms and solutions to analyze and interpret these data sets; form predictions; and make business decisions.
Author: Amine Khechfé