Articles

Can Consumer Shopping Journey Data Predict Lifetime Value?

As I spend the majority of my day speaking with insurance marketers, interesting topics developing across the industry often bubble up across my conversations.

One topic, in particular, has been a mainstay since I began working in the online insurance leads space nearly 20 years ago – how to drive profitable growth with online leads (and more recently clicks and calls).

Source: business2community.com
Author: Jaimie Pickles

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