When it comes to data analytics, companies need a custom-tailored strategy. But far too often, teams find themselves constrained to cookie-cutter solutions already on the market.
Feeling pressure to pull stats, report progress, and demonstrate growth across performance markets, they choose numbers for the sake of reporting figures. But are your metrics really capturing the key performance indicators (KPIs) that are most important to your business? There’s a simple test that can help you answer this question.
Author: Ritika Puri