Data Analytics in Higher Education: A Mixed Bag

Like many companies in the United States, American universities are looking to big data to give them a competitive edge in attracting, educating, retaining, and ultimately graduating students. However, the actual application of data analytics is not balanced across the board, and in some cases is actually hurting students, a new report suggests.

In “The Promise and Peril of Predictive Analytics in Higher Education,” New America policy analysts Manuela Ekowo and Iris Palmer cover both ends of the analytics spectrum in higher ed, including universities that have found positive uses for big data tech, as well as some that may be abusing the insights they deliver.

Author: Alex Woodie


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