Articles

Big Data Analytics for Customer Success

Every SaaS company wants successful customers, but Customer Success requires a clear understanding of expected value. Analytical techniques can provide such insights through thoughtful examination of customer data.

There are three common types of business analytics: 1. Descriptive analytics, which provides insight from historical data. 2. Predictive analytics, which predicts trends and behavior patterns. 3. Prescriptive analytics, which focuses on the best course of action for a given situation.

Source: insidebigdata.com26
Author: Daniel Gutierrez

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s