Big Data Analytics for Customer Success

Every SaaS company wants successful customers, but Customer Success requires a clear understanding of expected value. Analytical techniques can provide such insights through thoughtful examination of customer data.

There are three common types of business analytics: 1. Descriptive analytics, which provides insight from historical data. 2. Predictive analytics, which predicts trends and behavior patterns. 3. Prescriptive analytics, which focuses on the best course of action for a given situation.

Source: insidebigdata.com26
Author: Daniel Gutierrez


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