Every SaaS company wants successful customers, but Customer Success requires a clear understanding of expected value. Analytical techniques can provide such insights through thoughtful examination of customer data.
There are three common types of business analytics: 1. Descriptive analytics, which provides insight from historical data. 2. Predictive analytics, which predicts trends and behavior patterns. 3. Prescriptive analytics, which focuses on the best course of action for a given situation.
Author: Daniel Gutierrez