Is Donald Trump’s Surprise Win a Failure of Big Data? Not Really

Hillary Clinton’s campaign for the presidency was famously, proudly, data-driven. For months, a trail of reporters chronicled the magic of the Clinton team’s “digital strategy” with dizzied wonderment.

A data chief who scribbles on walls in erasable marker like Russell Crowe in A Beautiful Mind! Subtle but telling changes to landing page design! Something called “cost per flippable delegate!”

Author: Aaron Timms


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