Do you trust your analytics? If you’re like most executives, you pledge allegiance to the power of data and analytics to produce insights and guide intelligent decision-making. However, there’s a big gap between what analytic decision-makers publicly declare about their analytics, and what they privately believe, a new KPMG survey suggests.
Despite the frequent declarations from executives about developing data-driven processes with analytics, only one third of decision-makers actually trust their analytics, according to a survey conducted by Forrester Consulting on behalf of KPMG for its latest report, titled “Building Trust in Analytics.”
Author: Alex Woodie