Articles

Bridging the Trust Gap in Data Analytics

Do you trust your analytics? If you’re like most executives, you pledge allegiance to the power of data and analytics to produce insights and guide intelligent decision-making. However, there’s a big gap between what analytic decision-makers publicly declare about their analytics, and what they privately believe, a new KPMG survey suggests.

Despite the frequent declarations from executives about developing data-driven processes with analytics, only one third of decision-makers actually trust their analytics, according to a survey conducted by Forrester Consulting on behalf of KPMG for its latest report, titled “Building Trust in Analytics.”

Source: datanami.com
Author: Alex Woodie

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