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Predictive Analytics for Marketing – What’s Possible and How it Works

Predictive analytics for marketing would have been adopted years ago – if only the compute power were more ubiquitous, the data were more accessible, and the software were easier to use.

Now “predictive analytics” itself is almost a buzzword, after nearly 30 years of backward-looking marketing tracking. Today, well over 30 years after the founding of Lotus Software, even medium-sized businesses are often still operating their marketing “scoreboards” in Google Sheets or One Drive… “throw it in a spreadsheet” still works.

Source: techemergence.com
Author: Daniel Faggella

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