The Trick Data Scientists Use To Know You’re Paying Attention To Beyoncé

Remember when Bey tripped onstage at the Super Bowl halftime show? We know you noticed. Your digital device gave you away.

Advertisers spend millions of dollars every year trying to figure out what you’re doing online. But sometimes it’s what you’re not doing that speaks the loudest. Your browsing habits, favorite websites, and other digital breadcrumbs have become valuable currency for brands and businesses that want to sell you things.

Author: Christopher Zara


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