Operational Business Intelligence Sees a Surge in Use

This year saw a surge in the use of business intelligence in production and operations departments, and customer analysis emerged as the number one investment area for new business intelligence projects.

Those are two of the finding of the new BI Survey 16 from the Business Application Research Centre (BARC), and analyst and consulting firm for enterprise software, with a focus on business intelligence, data management, enterprise content management, customer relationship management, and enterprise resource planning.

Author: David Weldon


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