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How to Apply Holiday Shopping Insights to Your Analytics Strategies

The Year of the Supershopper We all have that friend — the one who somehow knows the latest brands, the season’s must-have products, and where to find the best deals at the snap of a finger. In years past, this friend was an enigma, making us wonder how does he or she do it?

Today, we can all be that friend. With the ability to instantly discover, research, and purchase, shoppers around the world are more informed and more efficient than ever before – they’ve transformed into supershoppers seemingly overnight.

Source: analytics.googleblog.com
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