Tesco is the UK’s largest food retailer and has long been a pioneer when it comes to technology and data. It was one of the first supermarket chains to begin tracking customer activity through its loyalty card system and has successfully managed the transition to online retailing.
Now it is facing up to the challenges brought about by the latest advancements in technology – the quest for real time data analytics, Big Data and the efficiencies made possible by the emerging Internet of Things. Last year, it appointed a new CTO – Edmond Mesrobian, formerly CTO of Expedia – who made it clear that all those technologies are key to staking Tesco’s place in the future of grocery retailing.
Author: Bernard Marr