Are Big Data, Predictive Analytics And Social Media Getting In The Way Of Basic Marketing?

I recently purchased an accessory for a phone that required assembly instructions. Unfortunately, the English instructions were unintelligible—incorrect grammar, missing words, sentence fragments, etc.

Last month, I received an offer for a credit card—which I already have and regularly use—that was far better than the offer I had originally used to sign up for the credit card.After subscribing to a newsletter, I am mailed a request to “renew the subscription” monthly. The first request started one month after I paid to subscribe.

Author: Kimberly A. Whitler


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