As ‘big data’ evolves from buzzword to cutting edge to commonplace, it’s changing the world around it. Being ‘data-driven’ will no longer be a differentiator but a basic necessity, and without tapping into proprietary and open data, businesses will fail to keep up in a world of savvy start-ups.
Good software won’t cut it. A wide-angled view of customers and their contexts will be crucial. Social media, calendars and connected devices will make up a picture that algorithms will use for predictive analytics and to create personalised services.
Author: Jay Patani