Using Big Data to Achieve Sales Excellence

At the dawn of the 21st century, there were roughly 17 million websites online. Today, there are over 1.1 billion. Consequently, today’s buyer now has the power of information at their fingertips.

Success in this modern business environment requires the ability to provide customized solutions to buyers at a similarly accelerated rate. Closing the deal today hinges on the ability of sales personnel to get on the customer’s side of the table and exceed their expectations.

Author: Andrew Armstrong


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