Today, the marketing industry is permanently connected to technological innovation. The many new resources and techniques continuously entering the marketplace mean that advertisers have no shortage of new methods for attracting buyers and boosting sales conversions.
Big data is one of these developments, and it has the potential to transform the manner in which advertising is approached. Problems like price adjustments, territory mapping, and interactive customer-building techniques are now being seen from a fresh perspective thanks to the information produced by big data.
Author: Philip Piletic