14 Reasons Every Start-up Should invest in Business Analytics

Business analytics, also called business intelligence or BI, involves gathering and interpreting data for businesses. Business intelligence has many players, the titansbeing Oracle, SAP, and IBM, the established specialists being SAS, MicroStrategy, and Information Builders, and notable emerging players are Tableau, TIBCO, QlikTech, Birst, andLogi Analytics.

There has been an increase in the uptake of business analytics over the past few years among start-ups because of the many benefits these tools give. These include: 1. Smart Decision-Making Business analytics gives you important data that will help you in decision making. You will also be able to make decisions faster.

Author: Sujain Thomas


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