Users tap mix of tools to mine big data analytics architecture

Predictive modeling, machine learning and other advanced analytics applications help dig the business value out of big data systems — but for many users, it takes a lot of tools and effort.

Before it deployed a Hadoop cluster five years ago, retailer Macy’s Inc. had big problems analyzing all of the sales and marketing data its systems were generating. And the problems were only getting bigger as Macy’s pushed aggressively to increase its online business, further ratcheting up the data volumes it was looking to explore.

Author: Craig Stedman

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