Why every business needs a data and analytics strategy

As the world becomes smarter and smarter, data becomes the key to competitive advantage, meaning a company’s ability to compete will increasingly be driven by how well it can leverage data, apply analytics and implement new technologies.

In fact, according to the International Institute for Analytics, by 2020, businesses using data will see $430 billion in productivity benefits over competitors who are not using data. So, it’s clear that data is now a key business asset, and it’s revolutionising the way companies operate, across most sectors and industries.

Author: Bernard Marr


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