Much has been written about the defining features of Big Data – which have been summed up into 5 Vs of Big Data. First we had was added as a fifth V.
Now credit reference agency Experian – in a recently published white paper, are proposing to add another “V” to the checklist, and it’s one that’s been sorely needed for some time: Vulnerability. Vulnerability addresses the fact that a growing number of people are becoming switched on to the fact that their personal data – the lifeblood of many commercial Big Data initiatives – is being gobbled up by the gigabyte, used to pry into their behavior and, ultimately, sell them things.
Author: Bernard Marr