Caution: AI And Big Data Reaches Our Kids’ Christmas Toys

Not to be a Grinch or a Scrooge, but you’d better watch out when it comes to some of this season’s hottest Christmas toys. Last year, I wrote about Mattel’s Hello Barbie, which responds realistically to your child by using natural language processing, machine learning and advanced analytics to parse what a child says and respond accordingly.

In order to do this, the toy has to record what the child says, send it to a cloud-based server, and receive instructions back. On Barbie, there’s a “listen” button the child has to press to start recording what she says in order to get a response.

Author: Bernard Marr


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