I see two key themes making an important impact on the growth and transformation of Big Data. First, data in real-time is transforming everything. As consumers, we already experience it everywhere we go. IoT hitting the mainstream only means this trend towards real-time will continue to explode.
Second, this has implications in how businesses think about and manage data, driving the need for connected data architectures to draw out the value from the raw material. The impact is already profound in every industry. Take retail, for example; the ability to analyze customer behavior down to the level of the hanger on the rack and map this in real-time to things like online visual search on your mobile phone is changing the concept of the loyalty program.
Author: Scott Gnau