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Leveraging big data analytics in retail

Information is all around us, and every business – from finance to healthcare and telecom to real estate – relies on the use of big data and analytics for information in the form of actionable insights to discover opportunities and improve business agility.

The future of retail also lies in big data analytics. Based on customer loyalty data, browsing patterns, social media, purchase history and demographic data, retailers predict trends and prepare for future demands.

Source: tradearabia.com

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