We trust big data and its processing far too much, according to Altimeter analysts. Get tips on incorporating ethics into your analytics projects.
Big data is not only big—it is also powerful and error prone, notes Susan Etlinger, an industry analyst with Altimeter Group, in her 2014 TED talk. “At this point in our history… we can process exabytes of data at lightning speed, which also means we have the potential to make bad decisions far more quickly, efficiently, and with far greater impact than we did in the past.”
Author: Michael Kassner