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3 Sweet Big Data Lies

Big data – big potential, they say. They talk about how big their big data is and how many thousands of data points they have. They talk about quantity as if it mattered most.

Big data is suddenly everywhere – everyone seems to be collecting it, analyzing it and processing it along with making money from undoubted successes that big data usage brings. But here are 3 sweet big data lies that majority of people believe in (or choose to believe in). After all, sweet lies are sometimes a bit more pleasant than bitter truth, right?

Source: smartdatacollective.com
Author: Patrick Koeck

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