The term Big Data has created a lot of hype already. Chief managers know that their marketing strategies are most likely to yield successful results when planned around big data analytics.
For simple reasons, use of big data analytics helps improve business intelligence, boost lead generation efforts, provide personalized experiences to customers and turn them into loyal ones. However, it’s a challenging task to make sense of vast amounts of data that exists in multi-structured formats like images, videos, weblogs, sensor data, etc.
Author: Manmohan Singh