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Big Data In Gaming: How A 360-Degree View Of Customers Helps Spot Gambling Addiction

Big Data and advanced analytics can give us insight into almost anything, but one of the top use cases today focuses on better understanding customers in order to identify new opportunities as well as potential problems.

One of the leading money gaming companies in Europe is using big data analytics to create a 360-degree view of customers, which, among other things helps to identify those customers who show signs of gambling addiction.

Source: techrepublic.com
Author: Bernard Marr

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