The Battle Over Analytics: Who Should Lead The Charge?

Analyst: It’s a common title in enterprises today, spanning functional and business units – marketing analyst, finance analyst, IT analyst, sales analyst and HR analyst to name a few. Yet often, there is no centralized oversight, leaving ownership of business analytics nebulous in many organizations.

In a time when companies are clamoring to integrate big data and predictive analytics into their core processes, many IT departments have rallied to lead the analytics charge because they are ultimately responsible for the systems and warehousing that make critical internal data accessible and usable.

Author: Rich Wagner


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