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Industry Preview 2017: The Big Data Cleanse

Data management is like dental hygiene: No one enjoys doing it or even thinking about it, but you’ve got to stay on top of it or else the situation will get really messy really quickly.Joanna O’Connell, CMO of MediaMath, on Thursday moderated a panel about data management that felt like a good cleanse.

Here are the highlights, as spoken by Darryl Gray (SAP Exchange Media VP of sales and business development), Anneka Gupta (LiveRamp/Acxiom chief product officer), John Gallagher (IBM VP of performance and programmatic marketing), Seth Demsey (AOL Platform CTO) and Ali Bohra (Adobe Audience Manager/Advertising Solutions director of product marketing).

Source: adexchanger.com
Author: Ryan Joe

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