Social networks and social media are ubiquitous! Every aspect of modern life (personal and business) involves sharing and social interaction, whether one is broadcasting information about a recent family event, posting a picture, asking opinions at work or promoting a new product or event.
In the old days, team members and employees shared and discussed information at the water cooler or in the cafeteria. Content Management Systems (CMS) and online meeting software furthered collaboration and sharing and helped business users to come together to review and edit documents and work on projects. And, so it is no surprise that today’s business users expect the same sort of capacity for sharing and collaboration in a business intelligence tool.