Most retailers depend on holiday sales to boost profits and come out in the black for the year. With this in mind, it’s easy to see why the holidays are so crucial for retailer success. Fail to capitalize on the season, and you could quickly find your business failing.

On the other hand, if your holidays sales are immense, it could lead to big things down the line. For that reason, retailers are seeking any edge they can find in order to increase their chances of having a successful holiday shopping season. One extremely helpful advantage that has really come into its own in the past few years is big data analytics.

Source: customerthink.com
Author: Rick Delgado