The transformative power of data monetization

It is a constant struggle for organizations to distinguish themselves from the competition, and this battle is further complicated as the enterprise is awash in new data from a variety of sources and in a variety of formats.

While social media, the IoT and other innovations certainly pose some information management challenges, these data advancements also provide new opportunities for companies to harness information to be more effective. So how can organizations utilize these new opportunities? The answer lies outside of the firewall, in providing customers and partners with rich, interactive, self-service access to information.

Author: Rado Kotorov


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