Articles

Big Data Has Forever Changed The Way We Approach B2B Sales

Remember the early days of cold calling? Perhaps you’ve blocked it out of your memory and I don’t blame you—inefficient sales tactics scramble my brain, too.

It’s hard to think that not too long ago, we would purchase a phone number list and call our prospective buyers with no idea if they even needed what we were selling. Can you remember approaching these lists like an archeologist, uncovering a heap of dirt 10 feet deep before finding a little gem?

Source: forbes.com
Author: Larry Myler

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