The use of big data is becoming increasingly prevalent in a marketplace that has come to rely heavily on technology to inform business decisions. In this developing business environment, major companies now commonly rely on entire teams of data scientists and analytics specialists armed with high end software programs to turn consumer and company data into insight.
The benefits of making data-driven decisions almost go without saying. But is the analytics advantage exclusively accessed by large companies with deep pockets? What about small businesses? This group represents over half of the nation’s working population. Are they locked out of the benefits of big data on account of their often limited access to resources? Not necessarily.