How to Boost Customer Loyalty Using Analytics and Actionable Insights

As ecommerce grows, so do return rates: About one in three online purchases is returned. For online apparel purchases, the rate is closer to 40 percent.

That has triggered the growth of the returns-management software marketplace, offering retailers solutions aimed at making the processing and dispensation of returned goods faster and more efficient. That’s important. The more quickly and efficiently a return is processed, the better the outcome: The consumer gets his or her refund faster.

Author: Peter Sobotta


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