While “Big Data” may sound like nothing more than a buzzword, many companies are using it for a wide variety of online applications; for instance, to market to customers more effectively. But what is big data, really?
Big data is the collection of information that can be gathered online, which businesses can analyze and use to find patterns, trends or associations that will help them make better decisions. But while big data can be used to enhance user experience and provide targeted ads, there are still some privacy concerns.
Author: Paulo Marques