In 1994, Amazon set out to change the world. Its initial public offering three years later valued the company at just $461 million. Today it’s worth $360 billion, a gain of roughly 50,375%.
Is it possible, though, that the company is just getting started? That’s the surprise prognosis of Scott Galloway, a New York University business professor, and founder of the legendary marketing firm L2. He believes the Seattle retailer is on the verge of explosive growth as it transforms its fast-growing Prime subscription service into the perfect, frictionless omni-channel retail experience. As investors realize the potential scale, Galloway posits Amazon shareholders will be rewarded with the first $1 trillion market valuation.
Author: Jon Markman