What do you think of when you think of “big data?” If you’re like most of us, you probably think of large-scale IT projects. You might think of detailed analytics that are designed to make your head spin.
I mean, who needs to bother with all those annoying numbers, right? Well, here’s the thing: big data isn’t just for big business. Big data is also important for small businesses. If you’re not focusing enough on your analytics, you could be missing out on amazing growth opportunities for your business. You might be making decisions that hurt your business.
Author: Jeff Charles