How do big data and data analytics play into strategy development at the chief executive level? Should they play at all, or should CEOs and peers delegate data analytics to the experts?
It’s a discussion played out in businesses around the world. A recent report by McKinsey (Making data analytics work for you—instead of the other way around) shines a light on the value of data analytics to CEOs. Often viewed in the context of addressing challenges, data analytics should also be viewed in the context of discovering, assessing and taking action on new opportunities.
Author: Ken Wong