When it launched its design-your-own-flavor soda dispensers, Coca-Cola handed over the keys to its customers, letting them add a shot of flavor — say raspberry or vanilla or lemon — to any drink.
In return, the touchscreen machines started sending Coca-Cola some very useful data on what its customers really want. Now, eight years after introducing the machines, which have made their way into movie theaters and fast food outlets around the country, Coca-Cola is unveiling its first product created using all that data. People have spent years dialling their own flavor combinations into the machine, and the lesson was simple: The people demand Sprite Cherry.
Author: Vanessa Wong